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Promotion "Offer Innovation"

Improve promotion effectiveness

  • Slide 1

    Is 4X$5 promotion
    more appealing
    than $3 for 3? Promotion
    "Offer Innovation" reveals it

20-50% sales lift vs traditional promotions
Promotion "Offer Innovation" is a new and proven way to quickly design more effective promotions and uncover radically better promotions.

Promotion "Offer Innovation" brings unique promotional services for CPG and Retail players to drive higher sales promotions and improve
collaboration with trade partners. Promotion “Offer Innovation” allows manufacturers and retailers to adopt a more sophisticated approach to trade promotions, generating and rolling out unique new offers without the risk of missing their number for the entire year.

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What Promotion "Offer Innovation" delivers:

  • Micro-testing technology: build previously untried offer concepts with just a few clicks and test in minutes through one of several digital platforms on the Eversight Testing Network™. Review key metrics using powerful analytics to see how each promotion performs in the real world based on real shopper results.
  • Assessment and planning analytics: determine the best past promotions, build optimized promotion calendars, simplify planning for account managers, forecast impact, compare scenarios, and manage workflow approvals with Periscope™ Promotion Advisor. Use loyalty card to segment and track the Client purchasing behaviors and build-up one-to-one promotion activities.
  • Global implementation and capability building: training, implementation and change management support to create sustainable promotional excellence at scale with Periscope® University.

Eversight™, and Periscope® By McKinsey work together in the U.S. and internationally to bring Promotion “Offer Innovation” to a broad set of retailers and consumer goods manufacturers.