Personalized Marketing

Drive topline growth through personalized customer engagement

  • Deal Advisor

    5-15% revenue uplift with
    personalized customer recommendations

Personalized Marketing provides clients with an end-to-end personalization and digital service offering to help build deeper relationships with their customers

As the number of options available to consumers increase and competition is getting fiercer, it is more crucial than ever to engage the consumer at the right time and in the right channel.

Leveraging our Personalized Marketing solution, companies can rapidly form a single view of an individual profile, customize their scoring model to identify the next best action, deploy multichannel feedback, and determine optimal buying occasions. Personalized Marketing’s customer-centric approach helps companies shift from seasonal marketing activities to personalized engagements, triggered by individual behaviors and shopping patterns. The solution also provides unique cross-channel personalization recommendations, supported by distinctive technical capabilities to enable easy integration with existing processes and systems.

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What Personalized Marketing delivers to organizations:

Customer data management:

Centralizes enterprise data into a single place covering all sales & marketing channels for the entire customer spectrum

Customer life-cycle management:

Aggregates customers’ preferences, brand interactions and habits

Omnichannel targeting:

Creates omnichannel campaigns, optimized according to fact-based info about best practices

Personalization automation:

Equips marketing teams with the tools and capabilities to execute data-driven 1:1 marketing campaigns across channels


 

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