Drive topline growth through personalized customer engagement
10-30% revenue uplift with
personalized customer recommendations
While the number of options available to consumers is climbing and competition is constantly rising, it is getting more and more crucial to engage the consumer at the right time.
Leveraging our Personalization Advisor offering, companies can rapidly form a single view of individual profile, customize their scoring model to identify next best action, deploy multichannel feedback and determine optimal buying occasions. With a customer-centric approach, Personalization Advisor helps companies move away from season-based marketing activities to personalized engagements triggered by individual behaviors and shopping patterns. The solution also provides a unique offering with cross-channel personalization recommendations. All these, supported by a distinctive technical capabilities which enable easy connection and integration with client’s already existing processes and systems.
Retail Gets Personal: Accelerating the Journey to Personalization
What Personalized Advisor delivers to organizations:
Customer data management:
Centralizes enterprise data into a single place covering all sales & marketing channels for the entire customer spectrum
Customer lifecycle management:
Aggregates customers’ preferences, brand interactions and habits
Creates omnichannel campaigns, optimized according to data-backed info about best practices
Equips marketing teams with the tools and capabilities to execute data-driven 1:1 marketing campaigns across channels
Leverages machine learning and statistical algorithms to build robust segmentation, recommendation engine, and predictive models
To learn more, read the articles "The heartbeat of modern marketing: Data activation and personalization" and "Marketing’s Holy Grail: Digital personalization at scale" authored by McKinsey experts.
Personalization is the latest buzzword, but what does it truly mean and how can retailers actually deliver what their individual consumer wants?
Brian Elliott, Managing Partner at Periscope By McKinsey, covers how retailers are successfully using the data and analytics at their fingertips to transform their merchandising and marketing – streamlining their internal systems, phasing out waste and boosting their customer experience.