Increase marketing ROI through better branding and investment decisions
Marketing Navigator brings impact
by unifying diverse analytics approaches...
…providing transparent decision support…
… and anchoring in the organization
|15-30% marketing spend reduction|
Marketing Navigator integrates marketing data and insights from multiple sources such as big data analytics, consumer surveys, and management expertise into a single, powerful web-based solution. With simple design and visualizations, it simulates and optimizes marketing-spend allocation across brands, geographies, marketing instruments, and campaigns to help shape brand positioning and consumer messaging.
It supports B2C companies in making the right decisions and optimizing the ROI of their marketing investment.
Marketing Navigator breaks down the marketing process into four areas with corresponding modules:
Value Navigator – Portfolio allocation
Weighs marketing investments and the overall strategy as it provides fact-based recommendations on how to allocate investments across geographies, brands, and products.
Brand Navigator – Brand positioning and messaging
Identifies key consumer purchase drivers. Tracks brand performance as well as brand perceptions against competitors to enable tailored brand positioning and optimal messaging by target group. Brand Navigator insights are based on custom market research data.
Mix Navigator – Communication channel allocation
Recommends the optimal blend of communication channels (direct, online, ATL/traditional) by quantifying the impact of the marketing activities on a granular MROI basis and adapting the overall budget size to the optimum level.
Campaign Navigator – Campaign planning
Helps to optimally plan campaign spend week-by-week, based on ongoing simulation and optimization of campaign performance.
Watch how Marketing Navigator can help improve marketing spend effectiveness
How can companies understand the true impact of their marketing activities? How can they overcoming the challange of analyzing fragmented data and break away from their historical reliance on external parties who lack true business insights?Leveraging Marketing Navigator, companies can achieve 15-30% marketing spend reduction and reinvest it to deliver 2-5% topline growth.