Marketing Effectiveness

Increase marketing ROI through better decisions on marketing budget allocation and investment

  • Deal Advisor

    Our Marketing Effectiveness offering
    unifies diverse analytic approaches...

  • Data Vision

    …to support decision making and…

  • … helps build lasting capabilities

 

15-30% marketing spend reduction
The Marketing Effectiveness offering provides full transparency on performance enabling marketing executives to make better decisions on marketing budget allocation and investment across geographies, instruments, and channels.

Marketing Effectiveness integrates marketing data and insights from multiple sources, such as big data analytics and marketing expertise, into a single powerful web-based solution. With simple design and visualizations, it simulates and optimizes marketing spend allocation across brands, geographies, marketing instruments, and campaigns.

It supports B2C companies to make the right decisions and optimize the ROI of their marketing investments.

Our Marketing Effectiveness offering covers all critical Marketing ROI drivers:

Value NavigatorPortfolio allocation

Weights marketing investments and the overall strategy and provides fact-based recommendations on how to allocate investments across geographies, brands, and products.

Mix NavigatorCommunication channel allocation

Recommends the optimal blend of communication channels (direct, online, ATL/traditional) by quantifying the impact of marketing activities on a granular MROI basis and adapting the overall budget size to the optimum level.


Explore our solution
through an interactive game.

Read the Forbes article on Marketing Navigator.

Learn how to drive marketing ROI with an investor’s mindset and a proven toolkit by reading Marketing Performance: How Marketers Drive Profitable Growth.


 

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Learn how our solutions can help improve marketing spend effectiveness 

How can companies understand the true impact of their marketing activities? How can they overcoming the challange of analyzing fragmented data and break away from their historical reliance on external parties who lack true business insights? Leveraging Marketing Navigator, companies can achieve 15-30% marketing spend reduction and reinvest it to deliver 2-5% topline growth.