Journey Analytics

Advanced analytics to define and deliver optimal customer experience

  • Journey Analytics

    Identify high potential
    customer experience initiatives

Journey Analytics aggregates and analyzes operational customer data for key customer journeys, prioritizing a basket of high-potential initiatives based on projected operational impact.  It then defines and tracks their key operational metrics.  

Many companies have no way to evaluate and prioritize potential customer experience initiatives or define rigorous operational improvement targets. Journey Analytics uses operational customer data to determine which combination of initiatives will deliver the greatest impact and then measures progress toward achieving this impact.

 

What Journey Analytics delivers to organizations:

  • Aggregates operational customer data from multiple data sources, using sophisticated analytic techniques powered by best-in-class technology platform, to define those customer experience initiatives that will yield the greatest impact
  • Tracks improvement in key operational metrics over time