Assortment Advisor

Maximize category growth and profits through insight-driven assortment planning

  • Assortment Advisor 001

    Big data and advanced analytics
    make it possible to know each
    consumer and shopper...

  • Assortment Advisor 002

    …Assortment Advisor uses a proprietary
    methodology based on actual
    consumer shopping patterns

  • ...allowing retailers and manufacturers
    to optimize assortment...

  • Assortment Advisor 004

    ...and easily space allocation that
    maximize performance

 

1-4% percent annual increase in RoS 30:1 typical investment payback
Assortment Advisor is a category optimization solution that integrates retail point of sales data with in-depth analysis of consumer behavior to provide the best on-shelf recommendations

Assortment Advisor enables consumer goods manufacturers and Retailers to simultaneously optimize SKU assortment and space allocation using McKinsey’s proprietary ‘market structures’ planograms. Potential improvement areas include brand and space rationalization, new product launch, and category-and region-specific assortment management. Based on in-depth analysis of consumer behavior, the solution evaluates scenarios with differing variables to provide the best on-shelf recommendations.

What Assortment Advisor delivers to Consumer Good companies:

  • Improves performance of the category and the portfolio, adding variety, reducing duplication and out-of-stocks on power SKUs, quantifying transferable demand and consumer walk rates by channel, account, and store level
  • Strengthens retailer partnerships, delivering unique consumer insights that explain what consumers are doing and why
  • Improves new product launch, calculating how incremental new products are to the category and the category growth associated with replacing duplicative products



Learn more

 

Visit the Periscope Case Study page to learn how Periscope Assortment Advisor helped a consumer goods company achieve category captain status.

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What Assortment Advisor delivers for Retail companies:

  • Improves performance of the category and own label, adding variety, reducing duplication and out-of-stocks on power SKUs, quantifying transferable demand and consumer walk rates by division, cluster, and store level
  • Strengthens vendor negotiations, delivering data-driven consumer insights that explain what consumers are doing and why
  • Improves new product selection, calculating how incremental new products are to the category and the category growth associated with replacing duplicative products



Learn more

 

Visit the Periscope Brochures and White Papers page to download Periscope white paper “Insights-driven revolution in Retails”.

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Learn what Gartner1 says about Periscope’s offering in CPG

1Gartner "Cool Vendors in Consumer Goods Manufacturing, 2015" by Don Scheibenreif, Dale Hagemeyer, Michael Shanler, Janet Suleski. 6 April 2015

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