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Periscope Leadership

Our Leadership team draws on years of direct, front-line experience as well as deep industry knowledge to ensure our clients' success

Global Team

Brian Elliott

Managing Partner


Brian is the Managing Partner of Periscope® By McKinsey. As an entrepreneur and inventor, Brian has grown and led the Global Consumer Pricing practice for 8 of his almost 20 years with McKinsey. He is a founding Board Member of Periscope, and serves as its Managing Partner since 2012. During his leadership, Periscope® scaled from a startup environment into one of the top global revenue growth solutions in the market with accolades from Gartner, Forrester, IDC, ALM Intelligence, Promotion Optimization Institute, and CIO Review.

Since joining McKinsey in 1997, he has served advanced materials, chemicals, high-tech, consumer goods, pharmaceutical, and retail clients concerned with achieving profitable growth, including over 12 end-to-end transformation journeys. He is particularly well known for his focus on commercial transformations and innovations in revenue management (e.g. co-inventor of brand ladders, pack curves, breakeven elasticity matrix, and innovations in the use of transferable demand and heuristic scoring in both data rich and data poor environments) and his personal experience in building client revenue management capabilities in over 37 industries and 23 countries. He is also a frequent speaker at international conferences to share his passion for bringing more Science to the Art of Sales and Marketing.

Prior to joining McKinsey, Brian worked in research, development, and manufacturing for a variety of companies, including Allied Signal and Hoechst-Celanese, and for academic joint ventures in electronic packaging and utilities.

Brian holds a PhD in materials science from Northwestern University as well as two bachelor degrees in mechanical and materials engineering from Cornell University. In addition, he holds multiple patents, invention disclosures and is published in Nature.

Stuart Schardin



Stuart Schardin is a Partner of Periscope® By McKinsey. Stuart joined Periscope® in 2009 and has led its global scale-up, in particular in extending the solution suite and reach into new sectors and geographies and building up the Periscope® organization and operations globally. Since joining McKinsey in 2004, he has served B2B and B2C clients in the financial services, health care, high-tech, retail, and consumer goods industries. He has served clients on a range of topics including strategy, salesforce effectiveness, pricing and margin management and promotions. Prior to joining McKinsey, Stuart worked in business development and principal investing.

Stuart holds an MBA with Honors from the Columbia Graduate School of Business and a BA in Economics from Vanderbilt University.

Channie Mize

Senior Vice President & Global Sector General Manager, Retail


Channie Mize is the Senior Vice President & Global Sector General Manager for Periscope® By McKinsey. In this role, she is responsible for ensuring success of retail clients in using Periscope and for driving the solutions’ vision to address current and future needs of the dynamically changing retail landscape.

Channie is a leader who has “been there and done that” before with more than 15 years of experience in retail. Most recently, she was the VP of Pricing Strategy, Category Management, Merchandise Planning & Analytics at Office Depot for both the retail stores and digital channels. Channie also has management consulting experience from Accenture, where she served a broad range of retailers across a number of topics including pricing, assortment, allocation / planning and ERP implementations.

Further, Channie spent several years at DemandTec leading Saas deployments and ensuring continued client success. Channie holds a BS in Economics and a BA in Communication from Purdue University.

Phillip Ichallalene

Vice President & Global General Manager, Client Service


Phil Ichallalene is a Vice President & Global General Manager for Periscope® By McKinsey. He is located in Singapore. Phil has 20+ years of experience in consulting and software, with a strong track record of building and managing consulting practices. Prior to joining McKinsey Solutions, Phil led JDA Software's Asia Pacific Consulting Services Group, as Group Vice President and member of the global leadership team. Prior to JDA, he was part of KPMG's Asia Pacific Retail Group, managing large retail solution implementations for companies in North America and Asia Pacific. He started his career in retail head office merchandising and operations.

Phil holds a Bachelor of Commerce Degree in Commercial Law, Marketing, and Management from Deakin University.

Stan Himpe

Vice President Product and Technology


Stan Himpe is the Vice President Product and Technology of Periscope® By McKinsey. Stan has been passionate about designing and developing products long before joining Periscope® By McKinsey over 4 years ago. Located in New York, he currently leads the product and development team which has over 100 people globally. He has been key in translating the McKinsey pricing and revenue management expertise within the Pricing Practice into a suite of SaaS product offerings using Agile development.

Before joining Periscope® By McKinsey Stan worked at a technology consulting firm specialized in technology strategy and innovation.

Stan holds a BS and MS in Electromechanical Engineering from KULeuven University and an MBA from Vlerick Leuven Gent Business School.

Christian Koestler

Head of Marketing & Communications


Christian Koestler is Head of Global Marketing & Communications for Periscope® By McKinsey. With more than 15 years' experience in big data enterprise software applications, Christian has served clients with product lifecycle management, data analytics and price intelligence solutions in the retail, consumer products, high-tech, online travel and automotive industries. He has extensive international experience serving clients across industries and continents, running sales, marketing, business development, and partner networks. Prior to its acquisition by Periscope®, Christian led the leading online competitive intelligence company, Lixto. Before Lixto, he held the position of Director Automotive Europe with Agile, a leading global provider of Enterprise Product Lifecycle Management Solutions (acquired by Oracle).

Christian spent over 10 years in several general management and sales management positions, helping to grow software businesses from local companies to global players. Early in his career, Christian worked for Philips and Siemens as an application engineer. He holds a degree in Electrical Engineering and a degree from the Vienna Business School.

Nicolas Magnette

Vice President & Global Sector General Manager, B2B


Nicolas Magnette is a Vice President and the Global General Manager of the B2B sector for Periscope® By McKinsey. Nicolas joined Periscope® in 2011 and has since then supported more than 50 commercial transformation programs for B2B clients, mainly in chemicals, basic materials, and manufacturing. His focus has been on front-line capability building and the deployment of commercial and pricing performance management systems. Nicolas has a passion for designing efficient and user-friendly products and has pioneered many of the innovations in Periscope®. Before joining Periscope® By McKinsey, Nicolas was a generalist consultant at McKinsey, in Luxembourg and in South Africa. Nicolas served clients in Europe and Africa on strategy, commercial, and operational issues.

Solution Suites

Lars Fiedler

Vice President & Solution General Manager Marketing Solutions


Lars is a Vice President and the Solution General Manager for Periscope® Marketing Solutions. He is responsible for Marketing Solutions' development and global deployment and has 10 years experience in marketing and marketing efficiency, advanced analytics, Media Mix Modeling, and Customer Lifecycle Management. Lars has worked on a broad range of marketing efficiency/MROI projects across industries and geographies such as supporting a large-scale transformation project at a US mobile player, reducing marketing spend at a global consumer goods company, and optimizing marketing budget allocation for a leading European utility. Prior to joining the Marketing Solutions team, Lars was an Associate Principal in McKinsey’s EMEA Marketing and Sales Practice with a focus on CLM and advanced analytics. He was also one of the European leaders in McKinsey’s Consumer Marketing Analytics Center (CMAC). Lars was a Research Associate and Lecturer in Marketing at HHL, Leipzig Graduate School of Management, and holds a Diploma in Business Administration and Masters of Science in Economics from the University of Münster.

Augusto Moreno

Vice President & Solution General Manager Insights Solutions


Augusto is a Vice President and the Solution General Manager for Periscope® Insights Solutions. He leads the Insights team and Data Science and Consumer Decision Research analysts across the entire suite of Periscope solutions. Prior to his current role, he served as the Head of Strategy and Innovation for Periscope®, having joined as a member of the founding team of McKinsey Solutions, and before that spent 10 years as a consultant at McKinsey & Company, bringing advanced analytics to clients across the consumer, energy, and B2B sectors around the world. Augusto holds a BA in Chemical Engineering and Thermodynamics from UNAM, Mexico, and an MSc in Operations Research from Berkeley, California.

Marcus Herzog

Solution General Manager Market Vision


Marcus Herzog is the Solution General Manager for Periscope® Market Vision. Marcus has served consumer goods, retail, travel and transportation, and advanced industry clients with innovative solutions for online market research, competitive intelligence, and supply-chain integration. He combines entrepreneurship with deep knowledge in information processing and business analytics to create market-leading product offerings. Prior to joining Periscope® By McKinsey, Marcus was co-founder and Managing Director of Lixto Software, acquired by McKinsey Solutions in 2013. He led the product management as well as the client service organization and developed Lixto from a startup into a leading provider of online competitive intelligence services. Before founding Lixto, Marcus was a faculty member of the Computer Science Department at the Vienna University of Technology working in the fields of internet technology, data science, and artificial intelligence. He is the author of numerous scientific publications and co-inventor of two US patented methods for web data extraction.

Marcus holds a PhD in Computer Science, an M.Arch from the Vienna University of Technology, and an MBA from the Carlson School of Management.

Victoria Bough

Solution General Manager Customer Experience Solutions


Victoria is the Solution General Manager of Periscope® Customer Experience Solutions. In this role, she manages the portfolio of customer experience solutions, including alliances with customer experience technology providers. Before joining Customer Experience Solutions, Victoria launched and led the global consulting business for Forrester Research, creating five practices to deliver research-based consulting services. Prior to that role, she led Forrester’s global Customer Experience Practice, which delivers research and advisory services to corporate clients. She started her career as a management consultant with A.T. Kearney, where she led cross-functional engagements for clients in the technology and consumer products sectors. Victoria earned an MBA from Harvard Business School and a master of science in foreign service from Georgetown University. She received her undergraduate degree in international relations from Tufts University.

Tom Young

Solution General Manager Category Solutions


Tom Young is the Solution General Manager for Periscope® Category Solutions. Tom combines 20 years of management consulting expertise with creative entrepreneurship to build and bring to market leading solutions in assortment and promotion optimization. He invented the ground-breaking RichMix Assortment optimization solution while with Cannondale Associates (subsequently acquired by Kantar). Tom was Product Development Director at Aegis (owner of Carat and Synovate), founding centers of excellence to optimize advertising effectiveness - the Aegis Product Lab and Aegis Tool Centre. Tom attended the School of Management at Boston University.

Russell Groves

Vice President & Solution General Manager Sales Solutions


Russell is a Vice President and the Solution General Manager for Periscope® Sales Solutions. Based in Atlanta, he is responsible for setting strategy and executing the design and deployment of Sales Solutions to improve revenue growth and sales productivity for clients. Russell has 15 years’ experience improving the design and performance of marketing & sales teams, both as a McKinsey consultant and as an executive in multiple software solutions companies. He specializes in helping businesses grow faster through better sales management processes, frontline capability building, and deployment of sales technology. Since 2010, Russell has held several executive positions leading enterprise software solutions, including product management and product strategy, operational performance, acquisitions, and alliances. He has worked at Intergraph Corporation, a provider of geospatial software solutions for energy, infrastructure, and telecom companies and at PowerPlan Inc, a provider of financial optimization software solutions for energy and infrastructure companies. Russell spent the first 9 years of his career as a marketing & sales consultant at McKinsey. His experience included assisting clients in technology, materials, and services industries on a range of commercial excellence topics, including sales force effectiveness, go-to-market optimization, price optimization, and marketing. Russell holds a Bachelor of Science in Engineering Degree summa cum laude from Duke University and a Masters in Business Administration with distinction from Harvard Business School.

Phil Hudelson

Solution General Manager Performance Solutions


Phil Hudelson is the Solution General Manager for Periscope® Performance Solutions, helping clients improve financial performance by making better data-driven decisions. Phil has served basic materials, chemicals, and advanced industry clients with innovative solutions for performance management, pricing analytics, and discount management. Prior to joining Periscope, Phil was an Engagement Manager at McKinsey focused on serving clients in the Global Energy & Materials sector on topics related to Supply Chain, Procurement, and Working Capital management. Phil holds a PhD in mathematics from Penn State University, and a Bachelors in mathematics and medieval studies from the University of Notre Dame.

Filip Linmans

Solution General Manager Pricing Solutions


Filip is the Solution General Manager for Periscope® Pricing Solutions. Filip loves putting technology to work to solve business problems and has been designing and developing products using agile methods for almost 15 years. He started his career out in banking and insurance, spent several years in consulting and worked at two start-ups before joining McKinsey. Filip has a keen interest in machine learning and is excited about applying these concepts to the products he is building. Filip holds a BS in Computer Science from the University of Hasselt, an MS in Computer Science from KULeuven University, a degree in management from the University of Hasselt and an MBA from Vlerick Business School.