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New York – July 22, 2015 – Periscope™ By McKinsey, focusing on price, promotion and assortment optimization, today announced that it was included in Forrester Research, Inc.’s “Market Overview: Trade Promotion Management” report, by George Lawrie, published on April 22, 2015 (updated on May 28, 2015). The report provides a look at the trade promotion solutions market and recommendations for application development and delivery professionals at consumer packaged goods (CPG) organizations.

The report notes, “Periscope provides data management, insight software tools, and services to support commercial transformation. Periscope offers promotion optimization solutions and services for retail and CPG, including Periscope Promotion Advisor, Offer Innovation, and Price Advisor to help clients make better pricing and promotions decisions and to plan and forecast more effectively. Periscope also provides global training and change management to support promotional excellence at scale …

Firms looking for a high level of expert support should consider vendors such as Periscope, which offers solutions as a service and includes support for business transformation."

"I believe that being featured in this report further validates the strength of our combined software and services in helping consumer brands, in areas such as consumer durables and electronics, as well as CPG companies, drive positive results from their trade promotion investments,” said Brian Elliott, CEO of Periscope. “We look forward to continuing to help these companies drive sustainable success with their pricing, promotions, assortments and performance management efforts."

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A complimentary copy of the report can be downloaded here

About Periscope

Founded in 2007, Periscope™ By McKinsey, offers a suite of solutions that accelerate and sustain commercial transformation for businesses. The company leverages world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, Periscope is a unique Solution as a Service provider. The total solution includes ongoing refreshed insights, data management, software solutions, and expert capability-building support.

The portfolio of solutions comprises price & margin optimization, category & merchandising optimization and the insights foundation needed to power insightful actions. These are complemented by custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit

For further information please contact:

For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications,, +44 (0) 7912 495 630 / +1 508 498 9300.