McKinsey uses cookies to improve site functionality, provide you with a better browsing experience, and to enable our partners to advertise to you. Detailed information on the use of cookies on this Site, and how you can decline them, is provided in our cookie policy. By using this Site or clicking on "OK", you consent to the use of cookies.

New York – March 02, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been included in Gartner’s “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry”. According to the Gartner report; “The quality and capabilities of today's TPx solutions are at a level that there is really no reason for consumer goods manufacturers to either work from spreadsheets or build their own solutions.”

Brian Elliott, CEO of Periscope, said; “The growth and adoption of TPx solutions by Consumer Goods businesses is revolutionising the way these companies are able to manage their promotion and pricing strategies. With our rich heritage, global reach, and comprehensive solution portfolio, Periscope By McKinsey is helping many of the world’s leading consumer goods brands to increase their sales and profitability through careful and sophisticated management of their TPx operations.”

The Gartner report referenced in this press release is: “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry” (2 February, 2017) by Ellen Eichhorn.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope ®
Founded in 2007, the Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. The company leverages its world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions comprises of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit .

For further information please contact:

For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications, Gillie Tennant,, +44 (0) 20 8334 8041 / +44 7795 034068.