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New York – October 03, 2016 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been positioned as a Challenger, in Gartner’s “Magic Quadrant for Merchandise Assortment Management Applications”. According to the Gartner report; “Adoption of assortment management applications is growing as retail CIOs emphasize cloud, big data, advanced analytics and algorithmic approaches to improve retail performance.”

Brian Elliott, CEO of Periscope, said; “We feel that being recognised as a Challenger in Gartner’s Magic Quadrant for Merchandise Assortment Management Applications report underlines the many advancements we have made with the Periscope Assortment Advisor Solution including Customer Insights, Predictive Analytics and Workflow Management capabilities. At Periscope, we believe all retailers have an opportunity to improve their commercial performance, but that starts by having a fundamental understanding of how the business, its products, customers and competitors all interact. Our prescriptive retail analytics suite is critical to this as our solutions provide insights into the effectiveness of promotion, pricing, markdown and assortment decisions from a customer and competitor back lens. Alongside these, our revenue growth experts work shoulder by shoulder with clients throughout the transformation journey to ensure sustainable impact and client success.”

The Gartner report referenced in this press release is: “Magic Quadrant for Merchandise Assortment Management Applications” (1 September, 2016) by Robert Hetu.

A complimentary copy of the report can be downloaded here

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope®
Founded in 2007, the Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. The company leverages its world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions comprises of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit http://www.periscope-solutions.com/

For further information please contact:
For Periscope®: General information, Christian Koestler, Christian_koestler@mckinsey.com, +43-1-5370 6342.

Media contact: Ascendant Communications, Gillie Tennant, periscope@ascendcomms.net, +44 (0) 20 8334 8041 / +44 7795 034068.