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The latest news about Periscope

Periscope® By McKinsey in Gartner Market Guide for Unified Price, Promotion and Markdown Optimization Applications

New York – May, 2017

Periscope® has been included as a representative vendor in Gartner’s “Market Guide for Unified Price, Promotion and Markdown Optimization Applications. ”According to the Gartner report, “UPPMO is a critical building block for delivery of unified retail commerce.”

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Research from Periscope® By McKinsey shows that only 15% of Retailers at World Retail Congress 2017 have a fully implemented Personalized Marketing Initiative

New York – April, 2017

New York – April 25, 2017 – Whilst most retailers see personalization as a priority and think that personalized promotions dramatically increase customer visits, only a minority say they have properly implemented it”

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Periscope® By McKinsey in Gartner Market Guide for Trade Promotion Management and Optimization in CPG

New York – March, 2017

New York – March 03, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been included in Gartner’s “Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry”. According to the Gartner report; “The quality and capabilities of today's TPx solutions are at a level that there is really no reason for consumer goods manufacturers to either work from spreadsheets or build their own solutions.”

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Periscope® By McKinsey Bolsters Revenue Growth for Businesses with New Marketing, Sales, Customer Experience and Insight Solutions

New York – December, 2016

New York and London – December, 2016 – Periscope® By McKinsey, announced today that it is enhancing its platform with new Marketing, B2B Sales, Customer Experience, and Insights capabilities. These additions will increase clients’ marketing effectiveness and sales, and bolster customer service and satisfaction. The solutions are fully integrated into the Periscope platform, which helps drive multi-year revenue growth for clients in the Retail, Consumer Goods, B2B, Finance and Airline industries.


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The Black Friday store experience is driving consumers online – survey from Periscope® By McKinsey

New York – November, 2016

Half of US (51%) and UK (48%) will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience


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Periscope® By McKinsey a Challenger in Gartner Magic Quadrant for Merchandise Assortment Management Applications Report

New York – October, 2016

Description: Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been positioned as a Challenger, in Gartner’s “Magic Quadrant for Merchandise Assortment Management Applications”.


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Consumers feeling in a dilemma over Omnichannel – survey from Periscope® By McKinsey

New York – July, 2016

Periscope® By McKinsey, focusing on revenue growth management through price, promotion, and assortment optimization, has today released the findings of new research conducted with US & UK consumers that explores their attitudes and expectations of the online shopping experience.


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Periscope® Research Shows Retailers Know They Are Not Delivering Omnichannel Experiences Fast Enough

New York – April, 2016

Periscope® By McKinsey, focusing on price, promotion, and assortment optimization, announces the findings of research conducted at World Retail Congress 2016, held in Dubai at the beginning of April.


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Periscope® By McKinsey, Included in Independent Research Firm’s Product Innovation Report for Retailers and Consumer Brands

New York – March, 2016

Periscope® By McKinsey, announced today that it has been included in Forrester Research, Inc.’s “Reinvent Product Innovation To Revive Your Brand” report, by George Lawrie, published on January 29, 2016


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Periscope® Appoints Paul Thompson as VP and Global Sector General Manager for Consumer Goods

New York – February, 2016

Periscope® By McKinsey, announces the appointment of Paul Thompson as Vice President and Global Sector General Manager for Consumer Goods industries to further support Periscope’s rapidly-growing global customer base in the consumer goods industry.


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Periscope®, is Sponsoring the 2016 National Retail Federation Annual Conference

New York – January, 2016

Periscope® By McKinsey, announced today that it is a Silver Sponsor of NRF’s 2016 Annual Convention & Expo, also known as “Retail’s BIG Show.” Periscope™ is sponsoring the keynote session, “Physical or Digital? The Choice is BOTH!,” which is being held on Tuesday, January 19 from 2:45-4:00 p.m.


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Three New Solution Innovations for Retailers from Periscope® By McKinsey, Will Drive an Insight and Customer Experience Revolution

New York – October 20, 2015

Periscope® By McKinsey, focusing on price, promotion, and assortment optimization, has today announced three new product innovations designed to help organizations rapidly transform their approach to customer centric pricing, category management and margin optimization. Advanced Insights, Category Factory and Data Vision.


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Periscope® By McKinsey, in Market Guide for Trade Promotion Management and Optimization Report by Gartner

New York – October 5, 2015

Periscope® has been listed as a Representative Vendor in Gartner’s “Market Guide for Trade Promotion Management and Optimization”. According to the Gartner report; “Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year. Better visibility, analysis and collaboration with retailers are required to combat this trend.


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Periscope® By McKinsey, acquires 4tree enabling Greater Customer Insights for Businesses to Drive Revenue Growth

New York – September, 2015

Periscope® By McKinsey, announced today that it has acquired 4tree, a Big Data solution company serving retail, fast moving consumer goods (FMCG) and B2B industries. With this acquisition, PeriscopeTM is able to bring clarity to customers’ buying behavior at near real-time speed, enabling improved assortments, promotions, next-product-to-buy recommendations, and product pricing. 4tree’s client-facing Big Data solution will be rebranded as PeriscopeTM Customer Insights Solution.


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Learn more about Periscope Customer Insights

Periscope® By McKinsey, one of the most innovative vendors in assortment planning

New York – August, 2015

Periscope® By McKinsey has been recognized as one of the most innovative vendors in the market for Assortment Planning by IDC. Authored by Greg Girard, the recent IDC Retail Insights report entitled “Business Strategy: The Dawn of a Golden Era — Recent Developments in Assortment Planning” (July 2015), presents the findings of a survey conducted with the 12 leading Assortment Planning application vendors with particular attention to innovations released in 2013, 2014,and 1Q15.


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Click here to access ““Business Strategy: The Dawn of a Golden Era - Recent Developments in Assortment Planning” report, by IDC

Periscope® By McKinsey, Included in Forrester Trade Promotion Management Report

New York – July, 2015

Periscope® By McKinsey has been included in list of top vendors in new Forrester “Market Overview: Trade Promotion Management” report, by George Lawrie. The report looks at the trade promotion solutions market and emphasises Periscope’s strong position in this sector with its combination of solutions and services to help its clients make better pricing and promotions decisions and to plan and forecast more effectively.


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Click here to access “Market Overview: Trade Promotion Management” report, by Forrester

Periscope® By McKinsey named "Cool Vendor" in CPG report by Gartner

New York – April, 2015

Periscope® By McKinsey has been listed as a ‘Cool Vendor’ in Gartner’s “Cool Vendors in Consumer Goods Manufacturing, 2015” report.   According to the Gartner report; “Consumer goods manufacturers seek to drive improvements in consumer engagement and retail trade collaboration. Therefore, this year's Cool Vendors report focuses on innovation in crowdsourcing, product development, e-commerce and retail engagement.”


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Click here to access “Cool Vendors in Consumer Goods Manufacturing, 2015” report by Gartner

 

Periscope® By McKinsey, appoints industry veteran to expand global retail sector business

New York – April, 2015

Periscope® By McKinsey welcomes Channie Mize as its new Retail Sector General Manager.  With over 15 years’ retail revenue management experience, Channie Mize will be responsible for driving forward the success of customers using Periscope’s suite of solutions.


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Click here to know more about Periscope offering for Retail

Eversight™ and Periscope® partner to bring Promotion "Offer innovation" capabilities to leading retailers and consumer goods companies

Palo Alto, November 2014

Eversight™, the leading provider of cloud-based software designed to improve promotion effectiveness and make better use of trade promotion dollars, and Periscope® By McKinsey, today announced a partnership to bring Promotion "Offer Innovation" to a broad set of retailers and consumer goods manufacturers in the US and internationally. 

Through this partnership, Periscope® By McKinsey and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. By uncovering the most effective offers through real-world-testing of thousands of promotion variations, manufacturers and retailers can work together to roll out more effective promotions in brick-and-mortar stores, leading to substantial top- and bottom- line improvements.

 

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Click here to know more about Promotion Offer Innovation

Periscope® Media Kit
Periscope®, by McKinsey, offers a unique combination of ongoing data management, analytical insights, software tools, and expert capability-building support. It enables clients to get transparency into big data, access actionable insights, and embed new ways of working that drive lasting commercial performance improvement and a sustainable 2-7% increase in return on sales (ROS).