In the press

More on improving ROS

 

Comment: Making a personal journey

May, 2017

Exploring the results of a recent Periscope survey of retail decision makers, Brian Elliott talks about the benefits of, and the journey toward, personalised marketing.

To Shine a Light on Marketing Campaigns, UMIA Alone Is Not the Answer—Yet

April, 2017

In this article, Lars Fiedler, vice president and solution general manager for Marketing Solutions at Periscope By McKinsey, discusses the importance of having the right data to make UMIA work for marketing campaigns.

 

Achieving Pricing and Margin Optimization

April, 2017

Examining the necessary steps that CPG leaders need to follow to help ensure improved pricing and margin optimization, Paul Thompson highlights the enormous rewards that can be enjoyed through becoming more insight-driven at scale.

Mycustomer

Pointing the finger in the marketing mix

April, 2017

Most organisations are falling behind the curve as today’s complex media environment and mix of digital, mobile, traditional and app based consumer actions are not being correctly attributed in the marketing mix. Lars Fiedler, VP and Solution General Manager for Marketing Solutions at Periscope By McKinsey, examines the important role that Unified Marketing Impact Analysis (UMIA) has to play in combatting this.

 

Mycustomer

Three key takeaways from NRF 2017

January, 2017

Channie Mize shares her insights following NRF 2017, highlighting the three key things that retailers should take from this year’s event.

Achieving Pricing and Margin Optimization

January, 2017

Paul Thompson shares his insights with Shopper Technology Institute members about the methodical approach that CPG organizations need to adopt in order to ensure that data-driven insights create true value across a business.

 

 FMCG

Making the right FMCG pricing decisions at Christmas

November, 2016

Brian Elliott offers a view of discounting and promoting FMCG lines during the Christmas season, considering how not to give away too much.

CSA

Black Friday and Beyond: Consumer Habits are Changing Fast and Stores Need to Evolve

November, 2016

Sharing insights from the latest consumer research from Periscope By McKinsey which reveals a growing public apathy around the Black Friday phenomenon, Brian Elliott highlights what retailers need to do to reinvigorate Black Friday and increase their chances of a successful sales season.

Progressive Grocer

Big Data Brings Big Challange

November, 2016

John Karolefski of Progressive Grocer writes about the Big Data challenge for grocers, featuring comment and insights from Brian Elliott.

Total Retail

Making the Right Pricing Decisions During the Holiday Season

November, 2016

Brian Elliott discusses key considerations for becoming an insight-driven retailer and maximize on the opportunities that the holiday season shopping period can bring.

Foodbev

Driving Innovation in the Beverage Industry

October, 2016

Paul Thompson shares his thoughts with the readers of FoodBev about how insights can drive beverage industry innovation.

Multi Channel

Omnichannel Is The New Black

September, 2016

Periscope lifts the lid on some of the of the biggest challenges facing apparel in the softlines sector - challenges which drive erosion in margins - and shares her thoughts on the right approach for achieving the best omnichannel experience to solve a host of these issues.

A1 Retail

A1 Investigates Some Innovative Customer Experience Case Studies

September, 2016

On page 22, read how Periscope has enabled Ahold’s category managers to make smarter promotion choices.

Talk Retail

Marrying art and science to improve lifecyle pricing

September, 2016

Channie Mize discusses how retailers can align their analytics, processes and organisations to boost pricing excellence and profitability.

 

Progressive Grocer

How Grocers Can Improve Lifecycle Pricing

August, 2016

The “Amazon effect” has been slower to impact grocery, but is starting to transform shopping behavior, retail pricing and the competitive landscape. Channie Mize explores how can grocers can unite both art and science to improve lifecycle pricing to gain significant competitive, first-mover advantage along with meaningful revenue and profit growth.

 

Retailtouchpoints

Overcoming The Organizational Obstacles Of Omnichannel

August, 2016

Channie Mize shares her thoughts on how retailers need to overcome organisational and technical issues in order to meet consumers’ ever-increasing demands for omnichannel.

 

Internet Retailing

GUEST COMMENT Omnichannel – fighting from the inside out

July, 2016

Omnichannel, is not an option for continued online success, it’s a requirement, in the same way a website became a must-have 20 years ago. Sharing her expert insights, Channie Mize highlights the possible hurdles to becoming truly omnichannel and outlines the steps that a retailer must take to enabling it to understand each individual customer and the interactions they may have simultaneously across various different channels.

 

CIO Review

Named as top 100 most promising Big Data Solution by CIO Review

July, 2016

Periscope, by McKinsey featured one of the most promising Big Data solution providers in CIOReview. A distinguished panel comprising of CEO’s, CIO’s, VC’s and analysts including CIO Reviews’s editorial board has decided the top Big Data Solution providers from over 1,000 companies.

 

Mycustomer

The five steps to an omnichannel strategy

July, 2016

Read Channie Mize’s insights in this market feature on the omnichannel challenges being faced by retailers today and her advice on the steps that organisations need to follow to achieve true omnichannel excellence and secure more loyal trips from target customers.

Harvard Business Review

Why Salespeople Need to Develop “Machine Intelligence”

 

June, 2016

In this article, Thomas Baumgartner, Homayoun Hatami, and Maria Valdvieso de Uster explore how the Artificial intelligence (AI) trend is heating up in the sales field, and what the implications are for selling and sales people.

Innovation in the palm of your hand

 

June, 2016

In this article, Paul Thompson explores the idea of using consumer shopping data not only to test an idea before introduction, but also to identify the product opportunity from the very start with customer interactions and category analysis being used to identify opportunities to find and specify new products based on consumers’ hierarchy of needs and preferences.

Stores

A data-driven business

May, 2016

In this article Periscope Retail Sector General Manager, Channie Mize, and Ahold USA Senior Vice President of Merchandising Strategy, Nick Bertam, talk about making the right investments for the big data journey and give examples from Periscope and Ahold partnership on promotional activities. You can read the full article here.

Ixtenso

True omnichannel retailers understand that the customer comes first

May, 2016

Survey results garnered by Periscope at this year’s World Retail Congress in Dubai revealed that 78 percent of retailers are still not in a position to offer their customers a consistent brand experience across all channels. In this interview, leading German retail publication gets Channie Mize’s insights into the results to better understand why retailers are still struggling to deliver a true omnichannel experience and to hear what it takes to get it right. The interview can also be seen in EuroCIS.

Total Retail

Customers: Get Them, Learn From Them, Keep Them

March, 2016

There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions. With customers today interacting with a brand online and offline, the major challenge for retailers is to identify an individual customer, understand them and maintain their relationship. Channie Mize provides her recommendations to help retailers gain the essential insights to succeed in this arena.

Retail Systems

NRF 2016 – Innovation and the customer experience

January, 2016

Channie Mize shares her key takeaways from this year’s NRF conference and expo.

Multi Channel

Omnichannel – Music to Your Ears?

January, 2016

In this article, Brian Elliott explores what retailers need to consider in order to transform themselves into a truly omnichannel business and to reap the rewards from providing a complete customer experience, all the way from marketing through to browsing and buying.

 

Progressive Grocer

Omnichannel Retailing: A Work in Progress

January, 2016

In January’s issue of Progressive Grocer, Channie Mize shares her views in “Omnichannel Retailing: A Work in Progress” (page 91) on the steps that retailers need to take to transform themselves into a truly omnichannel business and meet the evolving demands of today’s grocery shoppers.

Forbes -logonew

The Secret To Great Marketing Analytics? Connecting With The Decision Makers

January, 2016

Thomas Bauer, Lars Fiedler, Jeff Jacobs, and Dennis Spillecke from McKinsey & Company explore the fact that to add real value, marketing analytics solutions have to answer the questions on the minds of important decision makers and be part of their day-to-day work. And what decision makers want is a full and clear picture of what’s going on so they can make better decisions. The article highlight the three critical elements for realizing the marketing analytics payoff.

 

Retailtouchpoints

Four Keys to Effective Price Optimization

December, 2015

Brian Elliott shares his top tips for ensuring that price optimization is as impactful as possible and acts as a key contributor to same-store sales increases, an improved competitive position and better customer loyalty.

CSA

Are Retailers Giving Away Too Much?

November, 2015

With the holiday promotion season fast approaching with the arrival of Thanksgiving and Black Friday, retailers need to understand which products are the right ones to discount or promote and which, when promoted, will actually drive incremental sales and margin over their baseline sales. In this article, Channie Mize looks at discounting and promotion during the holiday season and how not to “give too much away”.

A1 Retail

Retailing with Technology

September, 2015

In this market feature, which examines the four areas of retail where technology is making an impact, Channie Mize shares her insights into how she sees the genuine execution of omni-channel experience as being one of the biggest changes happening in the back office.

Multi Channel

What role does pricing strategy play in establishing brand trust?

August, 2015

Channie Mize examines how US retailers can establish customer trust through the right pricing strategy.

 

Mycustomer

What is the role of pricing strategy in establishing brand trust?

August, 2015

Channie Mize examines the role of pricing strategy in establishing brand trust.

 

Information Age

How data-driven pricing strategy can cement brand trust

August, 2015

Brand trust is hard won over many years and lost very quickly. Channie Mize shares her insights as to how UK retailers can use data to drive good value, build trust and achieve commercial success through the right pricing strategy.

Total Retail

5 Tips for Improved Pricing and Margin Optimization

July, 2015

Channie Mize, Retail Sector GM of Periscope, shares her top five tips for safeguarding improved pricing and margin optimization and ensuring a better insight-driven approach across retail organizations.”

 

Mycustomer

The price is right: How to choose a pricing optimisation and management system

June, 2015

Paul Thompson from Periscope, by McKinsey, shares the top 5 elements of successful revenue and price optimization solution implementations.

 

Information Age

Top five tips to ensure pricing and margin optimisation with data

May, 2015

Paul Thompson, Vice President Client Service, EMEA for Periscope, by McKinsey, explores what it really takes when using big data to deliver the best pricing and margin optimisation solution for an organisation.

Fresh Business Thinkingcom

 

5 Key Factors in Choosing the Right Pricing Optimisation Solution for your Business

May, 2015

Paul Thompson, VP client Service EMEA for Periscope, by McKinsey, shares his top tips for IT and commercial managers in choosing the right solution to improve a company’s overall commercial performance.

Retailers

With Big Data and Analytical Tools In Hand, The Challenge Is Human For E-Retailers

May, 2015

Channie Mize, Retail Sector GM of Periscope, shares her recommendations for framing commercial transformation for retail organizations.

 

Direct -commerce

 

Pricing and Margin Optimization – seeing the bigger picture

May, 2015

Channie Mize, Retail Sector GM of Periscope, by McKinsey, explores the role of each component in delivering the best solution for an organization to achieve insight-driven leadership.

The -grocery -trader

 

The Insight-Driven Revolution in Grocery Retail

May, 2015

In this article, Channie Mize, Retail Sector GM of Periscope, by McKinsey, delves into the importance of big data and analytics for retailers in understanding consumer behaviour across channels and creating value throughout the business.

Channel -asia

Brian R. Elliott, CEO of Periscope, by McKinsey

March, 2015

Brian Elliott, CEO of Periscope, is interviewed about the convergence of physical and online retail.

Forbes -logonew

New Ways For Turning Data Into Dollars Now

January, 2015

Big Data is transforming the way companies do business. But many firms are finding that it requires significant investments of time and money before seeing the value.

Logo _CGT

Eversight and McKinsey Partner for Trade Promotions

November, 2014

Eversight™ and Periscope™, announce a partnership to bring Promotion Offer innovation capabilities to leading retailers and consumer goods companies.

Forbes -logonew

The 90% Success Recipe: Commercial Transformations That Beat The Odds And The Market

September, 2014

70% of corporate transformations fail traditionally; McKinsey shows how 90% can succeed.

Haravard

Practicing Pocket Pricing 3.0

May, 2014

This article introduces the pocket pricing approach to enhancing real company profits by identifying and addressing sources of profit leakage.

 

Haravard

Consulting on the Cusp of Disruption

October, 2013

According to this article, McKinsey Solutions marked the first time we unbundled our offerings and focused heavily on hard knowledge assets. “Why would a firm invest in such a departure when its core business is thriving?”

Periscope Media Kit
Periscope™, by McKinsey, offers a unique combination of ongoing data management, analytical insights, software tools, and expert capability-building support. It enables clients to get transparency into big data, access actionable insights, and embed new ways of working that drive lasting commercial performance improvement and a sustainable 2-7% increase in return on sales (ROS). 



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